Sell family jewels for latest iPhone? In India, craze dials up debate

The new iPhones might not make sense financially in India, but the desire for one is not always rational, analysts say

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A man checks his wallet at an Apple store in Mumbai, India, on June 29. Photo: Reuters

Customers gather outside an Apple Store in Bangkok to buy the new iPhone 18 Pro and iPhone 18 Pro Max on September 18. Photo: dpa [...] An iPhone 18 Pro Max is displayed at the flagship Apple Store in New York on September 18. Photo: EPA

Biman Mukherji

Tens of thousands of people thronged Apple stores in India this month to snap up the newest iPhone models – the 18 Pro and Pro Max – but the frenzy has kicked off public debate in the country about affordability and consumer debt. [...] The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees.

Apple also unveiled the iPhone Duo, its first-ever folding smartphone, essentially setting a new price benchmark with the top-end variant at 449,000 rupees (US$4,700), breaching the psychological threshold of 400,000 rupees for the first time in the Indian market.

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